Some studios have decided to suspend Unity Ads, as a protest against the Runtime Fee – Fourals.com

A group of developers is speaking out against her decision Unity to charge the installs of the games, the so-called Runtime Fee, “cutting” the sending of advertising revenue that the company previously received from the various studios.

So far, 16 studios including Azur Games, Voodoo, Homa, Century Games, SayGames, CrazyLabs, Original Games, Ducky, Burny Games, Inspired Square, Geisha Tokyo, Tatsumaki Games, Kayac, New Story, Playgendary and Supercent, have disable Unity Ads and Iron Source SDK’s in all titles and will not back down until the case is re-examined. Also, the specific developers published in an open letter that they are calling on other companies to join this movement.

A few days ago, Unity announced that starting January 1, 2024, it will charge a fee every time a Unity game is installed on a user’s device. This specific move caused a lot of reactions, with the basic line being that the studios cannot control the monthly installations of the games.

According to the open letter, the developer team stated that: “We are against this move which ignores the challenges and complexity of our industry. This particular decision surprised us unpleasantly, especially since there was no previous update from Unity. Also, the impact on the consumer public will have negative consequences.”