In Italian social networks, the summer was characterized especially by political debates.
An analysis carried out by the company “Arcadia” has revealed a series of social trends that have attracted the attention of Italians on the Internet, according to the Italian daily “Panorama”.
Digging into her data, the three topics that involved the most online social networks and discussions were “minimum wage,” “Albania,” and “the bill.”
Examining the numbers, in a study conducted by “Arcadia” with the help of listening platforms “Live Insights Blogmeter” and “Fanpage Karma”, it is evident that the topic of “minimum wage” has reached an indisputable record by accumulating a total of 32,630 mentions during the first three weeks of August.
“Albania” took the second place, with 28,890 mentions, being positioned very close to the first place.
But summer was not limited to these two topics.
The word “excise duty” won a respectable third place, with 23,130 mentions, followed by the word “bill” with 15,180.
What has clearly emerged is that pictures of bar and restaurant receipts have generated a lot of interest, sparking lively discussions on social media.
Moving on to the engagement analysis, “minimum wage” and “Albania” were found to be the most attractive keywords.
The total number of reactions has exceeded 14 million, which underlines the active involvement of the online community.
“Minimum wage” and “Albania” stand out in this race, receiving an extraordinary attention of 61.52% since the beginning of the month.
It is worth noting that when it comes to the “minimum wage”, the content with the most interest was a video shared by Giorgia Meloni on TikTok, which accumulated 1.6 million views.
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