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The governorates of Egypt abound with its villages and centers in various forms and types of projects and household businesses, including sewing, handicrafts, the manufacture of milk, cheese and its derivatives, the manufacture of jam and bread of all kinds, and others. These projects, despite their simplicity, are an important source of income for many families.
Families that own this type of project need an incubator that enables them to reach the largest possible number of buyers in an organized way, in a way that is in line with the marketing requirements of the era in which we live, which has become very dependent on social media platforms. The easier the procedures for benefiting from this type of incubator, the better the economic situation of the productive families.
And by reviewing the experiences of several countries, Bahrain is a model worth considering, as the government has worked for years to create incubators for families who produce food at home and sell it as their main source of income. For years, these families have been generating income without any legal cover for their activity, for a simple reason. It does not take the form of a company or an economic establishment.
For years, the government has been sponsoring the launch of shops equipped with all facilities and equipment and operating as incubators for home projects, whereby each business owner rents a shelf inside the shop to display its products in return for a sum of money paid monthly by the family to the shop owner, and in return the shop markets and sells the family’s products on social media platforms Monitoring the quality of the products and supplying the sale proceeds to the family. In this system, the family has the right to display its products in more than one incubator in more than one place at the same time.
What distinguishes these incubator stores is that they are located in the commercial streets and in the middle of residential areas to be close to various segments of consumers, and are subject to regular monitoring of the safety of the food offered in them.
This type of policy for sponsoring home projects creates a new sector of beneficiaries represented in shop owners that act as incubators for home projects, along with the government and the productive family, and makes it in the interest of these parties combined to make these home projects succeed and expand.
In addition, the government adopted a law regulating work from home, and launched a program called “Step” through which productive families are provided with a special identification card and certificate of registration for working from home, including the type of activity and family information, and the permit is renewed annually and without any fees, in addition to Providing advanced professional training and training for beginners for all registered activities required by the market, free of charge. The program also allows benefiting from optional social insurance at the General Organization for Social Insurance.
Incubating shops for home projects offer a different method for sponsoring home projects than holding permanent exhibitions for family products, which is the practice we follow in Egypt, which needs an objective review in terms of its feasibility and the size of the return achieved from it.
Also, this approach to caring for productive families provides a different way of thinking about how to sponsor the projects of these families. Instead of focusing on providing funding from a government or a civil organization, which is an issue that concerns us a lot in Egypt, although it is not essential in most cases, assistance is provided. These projects achieve a greater financial return and profit by providing them with permanent outlets to display their products and reach a larger number of consumers, and thus the possibility of expansion in the future by relying on self-financing.
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