Monday, January 23, 2023
I wrote – Nour Al-Amrousi:
The President of the National Council for Women, Dr. Maya Morsi, praised the efforts of the International Islamic Trade Finance Corporation for the benefit of the Arab Republic of Egypt. For its keenness to provide various programs aimed at supporting the state’s approach to the economic empowerment of women.
This came during the Minister’s participation in the activities of the ceremony organized by the International Islamic Trade Finance Corporation (ITFC) and the Islamic Corporation for the Development of the Private Sector. To launch their annual work program for the year 2023 in Egypt, in cooperation with the Ministry of Planning and Economic Development.
Morsi appreciated the efforts of Minister of Planning, Dr. Hala Al-Saeed, for her support and support for this important file and her role in integrating women’s needs in all planning and economic development files in Egypt. She thanked Dr. Rania Al-Mashat, Minister of International Cooperation for cooperation and coordination in many women’s empowerment projects.
Regarding the project to promote women in international trade (She Trades Egypt), which the council completed the implementation of its first phase in cooperation with the International Trade Center and a number of partner agencies, she confirmed that it is an exceptional model for distinguished partnerships.
She added that during the project, the council trained and qualified 100 businesswomen whose fields of work varied between making jewelry, leather, clothing, handmade carpets, and others, by implementing many training workshops for them in various fields to help them develop, develop and market their projects.
She explained that a group of international experts, specialists and designers, such as international designer Mark Kwame, were hired to introduce them to global trends in handicraft design, so that they could enter the global market, and an exhibition of their products was held.
She pointed out that lecturers from the Enterprise Development Agency were also used to introduce them to the rules of marketing and the services of the agency, whether financial or marketing services, exhibitions or business development, noting that the workshops included a presentation of models of female entrepreneurs who excelled in managing their businesses and reached globalism, such as the jewelry designer “Azza Fahmy” as an inspiring model. To encourage and inspire women.
She added that the success of the first phase of the project was the motive behind completing the success and investing in it and starting the second phase, which aims to increase the competitiveness of Egyptian exports in the handicrafts and agricultural food sector.
She pointed out that the project seeks to achieve three main results, namely continuing to support beneficiaries from the first stage of handicrafts to allow them access to international markets, improving the business environment and the performance of trade and investment support institutions in the agri-food sector, as well as improving the competitiveness of small and medium enterprises that are owned or managed. Women in the agri-food sector, trade linkages and willingness to export.
Dr. Maya Morsi reviewed the efforts of Egypt and the council with regard to women’s economic empowerment and their participation in the labor market, stressing the council’s interest in helping women develop Egyptian heritage crafts, and helping them market their products in local, regional and international fairs and markets.
She expressed her wishes for success and success for the ongoing work program of the International Islamic Trade Finance Corporation for the benefit of Egypt, and her aspiration towards the success of the second phase of the project and the provision of economic empowerment opportunities for more women within the project with the expansion of various sectors and the establishment of exhibitions for entrepreneurs benefiting from the project abroad.