The Chamber of Ready Made Garments and Furniture Industries in the Federation of Industries signed a cooperation protocol with an e-marketing company, to launch the largest electronic platform concerned with marketing factory products of ready-made garments and furniture in the local and international markets.
Dr. Mohamed Abdel Salam, head of the Chamber of Readymade Garments and Furniture Industries, said that the extended effects of the Corona pandemic imposed unconventional marketing patterns, and made reliance on digital technologies inevitable, so it became necessary for local factories to keep pace with change, and to quickly transform from Trade patterns based on annual exhibitions and wholesale offices in Al-Mosky, to launch towards broader horizons through electronic commerce.
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He pointed out that the volume of clothing trade in Egypt exceeds 300 billion pounds annually, about 80% of which are locally made products, while the share of electronic commerce is still very small.
He added: “Major factories have recently launched advanced digital platforms that enabled them to communicate with customers inside and outside Egypt, while small factories were unable to follow the same path for material and technical reasons. From this point of view, the Chamber of Ready Made Garments Industries decided to provide a digital platform that serves all its employees.” The Chamber has different financial and technical capabilities, to become a link between retailers and customers, enabling them to market factory products electronically and reach the target customers without incurring heavy burdens and expenses.
In this context, Dr. Mohamed Abdel Salam confirmed that the Chamber is adopting a strategy that enables its members to quickly shift towards e-marketing, through this protocol, which will allow the launch of a website on which the data of each factory and “catalogs” are registered, including illustrated materials for their products, so that customers inside Egypt can Or outside of viewing it and communicating with the factory to complete the contract.
Abdul Salam explained that the Chamber’s board of directors decided to provide support to 100 medium and small factories to establish self-service digital platforms.
Wael Alma, the head of the company executing the platform, explained that the platform will contribute to improving factory sales and increasing their profitability because it deals with the merchant directly and without an intermediary, and will also lift the burdens of transportation and logistics, as well as ensure that he receives the proceeds of the sale in cash once the contract is completed, which will provide financial liquidity to the factories. It maintains the continuity of capital turnover.
He stressed that relying on the electronic application will enable factories to determine production quantities according to the volume of real demand, and then the factories will not suffer from the returns crisis, and will be committed to submitting monthly reports on market trends, customer needs and best-selling items, to help factories adjust their production plans according to actual demand. .
With regard to export, Alma said that the company will focus during the first phase on covering the local market, and during the next year it will start a plan to help factories increase their exports and communicate with international customers through atypical export mechanisms.
He added that for merchants, the company will provide them with the opportunity to access a distinguished assortment of products at competitive prices with the possibility of deferred payment of the value of purchases within a period of 6 months.